KIKI: Reflect on How You Use AI

KIKI: Reflect on How You Use AI

A playful reflection tool that turns your AI habits into a personalized creature.

A playful reflection tool that turns your AI habits into a personalized creature.

AI Case Study

Mobile App Design

K-design Award Finalist

K-design Award Finalist

Timeline

Mar 2026 - Jun 2026

Mar 2026 - Jun 2026

Tools

Figma
Gemini (Image Generation)
Midjourney
Adobe Illustrator
Procreate

Figma
Gemini (Image Generation)
Midjourney
Adobe Illustrator
Procreate

Team

Minjee Jeong - UI/UX Design

Heehyeon Han - Director, Character Design

Minjee Jeong - UI/UX Design

Heehyeon Han - Director, Character Design

Outcome

Finalist, K-DESIGN AWARD 2026

Finalist, K-DESIGN AWARD 2026

PROBLEM

โ€œChatGPT Said Soโ€ Is The New Default

From our daily choices to our creative decisions, we are letting AI do all the thinking for us. This passiveness slowly turns human thoughts into algorithmic outputs. KIKI is the key to staying thinky.

STAT 01
80%
Users claim the AI output as their own.
STAT 02
40%
Admit to over-relying on AI.
STAT 03
70%
Want a visual summary of their AI usage.
INSIGHT 1

Our sense of ownership is an illusion: while 80% claim the AI output is theirs, 40% admit to heavy AI dependency.

INSIGHT 2

Visibility is the key to breaking that illusion.

Source: AI Usage and Criticality Survey (N=62), 2026
PROBLEM

โ€œChatGPT Said Soโ€ Is The New Default

From our daily choices to our creative decisions, we are letting AI do all the thinking for us. This passiveness slowly turns human thoughts into algorithmic outputs. KIKI is the key to staying thinky.

STAT 01
80%
Users claim the AI output as their own.
STAT 02
40%
Admit to over-relying on AI.
STAT 03
70%
Want a visual summary of their AI usage.
INSIGHT 1

Our sense of ownership is an illusion: while 80% claim the AI output is theirs, 40% admit to heavy AI dependency.

INSIGHT 2

Visibility is the key to breaking that illusion.

Source: AI Usage and Criticality Survey (N=62), 2026
PROBLEM

โ€œChatGPT Said Soโ€ Is The New Default

From our daily choices to our creative decisions, we are letting AI do all the thinking for us. This passiveness slowly turns human thoughts into algorithmic outputs. KIKI is the key to staying thinky.

STAT 01
80%
Users claim the AI output as their own.
STAT 02
40%
Admit to over-relying on AI.
STAT 03
70%
Want a visual summary of their AI usage.
INSIGHT 1

Our sense of ownership is an illusion: while 80% claim the AI output is theirs, 40% admit to heavy AI dependency.

INSIGHT 2

Visibility is the key to breaking that illusion.

Source: AI Usage and Criticality Survey (N=62), 2026
PROBLEM

โ€œChatGPT Said Soโ€ Is The New Default

From our daily choices to our creative decisions, we are letting AI do all the thinking for us. This passiveness slowly turns human thoughts into algorithmic outputs. KIKI is the key to staying thinky.

STAT 01
80%
Users claim the AI output as their own.
STAT 02
40%
Admit to over-relying on AI.
STAT 03
70%
Want a visual summary of their AI usage.
INSIGHT 1

Our sense of ownership is an illusion: while 80% claim the AI output is theirs, 40% admit to heavy AI dependency.

INSIGHT 2

Visibility is the key to breaking that illusion.

Source: AI Usage and Criticality Survey (N=62), 2026

What if your AI habit had a shape?

What if your AI habit had a shape?

โ†’

PROCESS

AI Workflow

AI Workflow

AI Workflow

Every KIKI creature was grown through an AI pipeline, not drawn in one shot. We started with a rough sketch and a moodboard, fed them to Midjourney to generate concepts, then refined the chosen one into its final character โ€” iterating node by node.

Every KIKI creature was grown through an AI pipeline, not drawn in one shot. We started with a rough sketch and a moodboard, fed them to Midjourney to generate concepts, then refined the chosen one into its final character โ€” iterating node by node.

LOAD IMAGE
ROUGH SKETCHโ†’
MOODBOARDโ†’
A quick sketch of the creature plus a moodboard for colour and texture, given to Midjourney as references.
MIDJOURNEY V7 ยท CONCEPT
SKETCHimage prompt
MOODBOARDstyle ref
PROMPT
A hand-drawn creature like a tangled ball of yarn that grew limbs โ€” chaotic coiled strands, no clear outline. Beady eyes peeking through, a surprised O-shaped mouth, stick arms with three spindly fingers. One strand curls up into a question mark. Pastel crayon texture in coral, lavender and sage green. White background, 2D flat illustration
ModelMidjourney v7
Aspect Ratio1:1
Image Promptrough sketch
Style Referencemoodboard --sref
Batch Size4
IMAGE4 variationsโ†’
PREVIEW IMAGE
IMAGES
1 of 4SELECTEDโ†’
MIDJOURNEY V7 ยท REFINE
IMAGE PROMPTselected sketch
PROMPT
A hand-drawn creature sewn together from mismatched fabric scraps, held by thick black stitches. Uneven arms, three legs of different heights, one button eye and one drawn-on eye with lashes. A tiny sprout peeks out of its chest pocket. Wobbly outlines, crayon and gouache texture, neon green with hot pink accents. White background, 2D flat illustration
ModelMidjourney v7
Image Weight--iw 2
Aspect Ratio1:1
final characterIMAGEโ†’
OUTPUT IMAGE
IMAGE
Final KIKI creatures โ€” each one mapped to a pattern of AI usage.

CHARACTERS

No two KIKIs are alike. These are just some of the creatures that can hatch from the way you use AI.

No two KIKIs are alike.

These are just some of the creatures that can hatch from the way you use AI.

No two KIKIs are alike. These are just some of the creatures that can hatch from the way you use AI.

Paste your chat to hatch your own.

SOLUTION 01

Giving Shape to Your AI Usage

Giving Shape to Your AI Usage

Giving Shape to Your AI Usage

Simply drop a chat link to transform your AI usage into a personalized character.

Itโ€™s a playful and relatable way to check your digital habits.

Simply drop a chat link to transform your AI usage into a personalized character. Itโ€™s a playful and relatable way to check your digital habits.

Simply drop a chat link to transform your AI usage into a personalized character. Itโ€™s a playful and relatable way to check your digital habits.

Simply drop a chat link to transform your AI usage into a personalized character.

Itโ€™s a playful and relatable way to check your digital habits.

Youโ€™re kind of a weird AI user.
Same. Find your KIKI.

SOLUTION 02

Track Your AI Journey

Track Your AI Journey

Track Your AI Journey

Your KIKI changes as your habits do. Get a summary of your current AI habits,

and scroll through your history to discover patterns in your daily AI usage.

Your KIKI changes as your habits do. Get a summary of your current AI habits, and scroll through your history to discover patterns in your daily AI usage.

Your KIKI changes as your habits do. Get a summary of your current AI habits, and scroll through your history to discover patterns in your daily AI usage.

โ€œ Buddy, you are using AI.

Is AI using you? โ€

โ€œ Buddy, you are using AI.

Is AI using you? โ€

โ€œ Buddy, you are using AI.

Is AI using you? โ€

โ€œ Buddy, you are using AI.

Is AI using you? โ€

โ€œ Buddy, you are using AI.

Is AI using you? โ€

Last updated on June 03, 2026

Last updated on June 03, 2026

Last updated on June 03, 2026

Last updated on June 03, 2026

Last updated on June 03, 2026

Home

Home

Home

Home

Home

Channel

Channel

Channel

Channel

Channel

History

History

History

History

History

Profile

Profile

Profile

Profile

Profile

Share a moment when you corrected AI.

Share a moment when you corrected AI.

Share a moment when you corrected AI.

Share a moment when you corrected AI.

Share a moment when you corrected AI.

โ€œ Youโ€™ve been precise lately,

but could use a little more variety. โ€

โ€œ Youโ€™ve been precise lately,

but could use a little more variety. โ€

โ€œ Youโ€™ve been precise lately,

but could use a little more variety. โ€

Last updated on May 23, 2026

Last updated on May 23, 2026

Last updated on May 23, 2026

Share a moment you copy-pasted AI output without thinking twice.

Share a moment you copy-pasted AI output without thinking twice.

Share a moment you copy-pasted AI output without thinking twice.

โ€œ Your KIKI noticed something.

Your curiosity dropped. โ€

โ€œ Your KIKI noticed something.

Your curiosity dropped. โ€

โ€œ Your KIKI noticed something.

Your curiosity dropped. โ€

Last updated on May 19, 2026

Last updated on May 19, 2026

Last updated on May 19, 2026

Share a moment you cross-checked with multiple AIs.

Share a moment you cross-checked with multiple AIs.

Share a moment you cross-checked with multiple AIs.

History

History

History

History

History

06/03/26

06/03/26

06/03/26

06/03/26

06/03/26

06/02/26

06/02/26

06/02/26

06/02/26

06/02/26

05/31/26

05/31/26

05/31/26

05/31/26

05/31/26

05/23/26

05/23/26

05/23/26

05/23/26

05/23/26

05/22/26

05/22/26

05/22/26

05/22/26

05/22/26

06/19/26

06/19/26

06/19/26

06/19/26

06/19/26

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

06/03/25

Home

Home

Home

Home

Home

Channel

Channel

Channel

Channel

Channel

History

History

History

History

History

Profile

Profile

Profile

Profile

Profile

SOLUTION 03

Stick Together, Grow Together

Stick Together, Grow Together

Stick Together, Grow Together

No two KIKIs are alikeโ€”your stats shape its unique personality.

Share it with the community to help turn healthy AI habits into a digital culture.

No two KIKIs are alikeโ€”your stats shape its unique personality. Share it with the community to help turn healthy AI habits into a digital culture.

No two KIKIs are alikeโ€”your stats shape its unique personality. Share it with the community to help turn healthy AI habits into a digital culture.

๐Ÿ’€๐Ÿ’€๐Ÿ’€

๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€

02/20

Egg Gang

We donโ€™t explain ourselves. We just vibe.

80/80

FULL

We Are Plankton

Small, invisible, but everywhere.

14/30

Blobs ๐Ÿซง

Soft vibes only

05/20

Sad owls

Feeling is too loud.

21/30

404 Error

Lychee lychee ๐Ÿ“

76/80

A to Z

Systematic thinkers unite!!!!

40/80

Spikexxxxxxx

We sharp we deep.

20/20

FULL

PB & Jellyfish

Are we jelly, or are we dancer?

30/30

FULL

All Welcome

No dress code.

Just show up as you are.

28/80

9:41
Egg Gang

๐Ÿ’€๐Ÿ’€๐Ÿ’€

๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€๐Ÿ’€

02/20

We Are Plankton

Small, invisible, but everywhere.

14/30

Sad owls

Feeling is too loud.

21/30

Egg Gang

We donโ€™t explain ourselves. We just vibe.

80/80

FULL

Blobs ๐Ÿซง

Soft vibes only

05/20

9:41
Egg Gang

A to Z

Systematic thinkers unite!!!!

40/80

PB & Jellyfish

Are we jelly, or are we dancer?

30/30

FULL

404 Error

Lychee lychee ๐Ÿ“

76/80

Spikexxxxxxx

We sharp we deep.

20/20

FULL

All Welcome

No dress code.

Just show up as you are.

28/80

VISION

An Unconventional Threat, A Playful Defense

We are entering an era of the first AI-Native generation. To them, asking AI is as natural as googling. We realized that the real danger of the AI era wasnโ€™t a sci-fi dystopia, but the invisible surrender of our own thoughts.

Our vision for KIKI is simple: We need an AI that questions. We want to build an AI that questions our habits, helping us reclaim our critical thinking. Itโ€™s about building a healthier coexistenceโ€”guiding the next generation from โ€œChatGPT said soโ€ back to โ€œI think so.โ€

VISION

An Unconventional Threat, A Playful Defense

We are entering an era of the first AI-Native generation. To them, asking AI is as natural as googling. We realized that the real danger of the AI era wasnโ€™t a sci-fi dystopia, but the invisible surrender of our own thoughts.

Our vision for KIKI is simple: We need an AI that questions. We want to build an AI that questions our habits, helping us reclaim our critical thinking. Itโ€™s about building a healthier coexistenceโ€”guiding the next generation from โ€œChatGPT said soโ€ back to โ€œI think so.โ€

VISION

An Unconventional Threat, A Playful Defense

We are entering an era of the first AI-Native generation. To them, asking AI is as natural as googling. We realized that the real danger of the AI era wasnโ€™t a sci-fi dystopia, but the invisible surrender of our own thoughts.

Our vision for KIKI is simple: We need an AI that questions. We want to build an AI that questions our habits, helping us reclaim our critical thinking. Itโ€™s about building a healthier coexistenceโ€”guiding the next generation from โ€œChatGPT said soโ€ back to โ€œI think so.โ€

THANK YOU
FOR VIEWING

THANK YOU
FOR VIEWING

THANK YOU
FOR VIEWING